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Higher Education News

Higher Education Marketing & Recruitment News

If you work in higher education as a marketing and recruitment professional, you know how quickly the landscape shifts.

We are, to date, the only education portal offering a transparent look into our internal data to help you make an intelligent digital marketing plan through targeted market insights, shifting student behavior on the web, and the best practices that define top-performing universities on In addition to our own insights, we also interview experts in the field to answer questions that marketing and recruitment professionals ask. 

Read our latest articles below:

Last update: 19 Sep 2017

International Higher Education Report: Student Trends 2018

Last updated: 5/16/2018

If you work in international student recruitment, don't miss your free copy of our International Higher Education Report: Student Trends 2018! Get insight into emerging trends in your target markets through a robust student survey completed by over 20,000 prospective and current students representing 178 nationalities.

New Insight into the International Student Market—Coming Soon!

Last updated: 4/12/2018

At, we are constantly looking for ways to tap into the international student market. As innovators in the industry, we believe in providing new and interesting data, free of charge, to institutions of higher education to provide international student recruitment and marketing teams with the information they need to target the right audience and get the best return on investment.

6 Ways to Smash Your Chinese Student Recruitment Goals

Last updated: 3/22/2018

China remains the world’s largest source of international students, with over half a million academics leaving the country to study abroad. So it’s not surprising that many higher education institutions have started targeting their marketing towards this geographic market. Here are our top tips for recruiting students from China to study abroad at your university.

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Why Emmanuel Macron’s Victory May Change the Face of International Higher Education

Last updated: 5/15/2017

Elected with over 65% of the votes on May the 7th 2017, new French president Emmanuel Macron has shown his ambition to empower both research and higher education sectors in France. We've pin-pointed the top six ways a Macron presidency could affect international student recruitment in France.

The 4 Biggest Challenges of International Student Recruitment

Last updated: 3/22/2018

When you joined the international education marketing and recruitment field, you accepted an array of challenges. We took a look at the 4 most common problems you’ll face when trying to recruit international students and compiled our best tips on how to overcome them.

The International Student Journey

Last updated: 5/9/2017

Over the past years, the study abroad decision process has grown more complex and moved online. This trend has been confirmed by Google Education which reported that 9 in 10 enrolled students research higher education institutions online. Understanding the international student online journey becomes more than ever crucial for any marketer. Read our tips for higher education marketers to capture students along this journey.

8 Reasons to Use Online Education Portals in International Student Recruitment

Last updated: 5/9/2017

You probably use a mix of digital marketing methods which seem to be effective in your international student recruitment. But which channel offers you the greatest results? In December 2016, we asked this question to international higher education marketing and recruitment professionals. The majority of them ranked education portals as the most valuable marketing investment.

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Subject Line Tips for Your Next Email Campaign

Last updated: 5/9/2017

Looking to increase the open rate of your student recruitment email campaigns? Read our top-performing approaches to subject lines for international student recruitment email marketing campaigns.

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International Student Recruitment Tips

Last updated: 5/9/2017

The latest trends in international student recruitment for higher education marketing and recruitment professionals.

Measuring the ROI of Education Portals: Best Practices

Last updated: 5/9/2017

For most institutions for higher education, the use of online marketing channels to recruit domestic and international students is a no-brainer. But how do we measure the success of a key factor of educational marketing: portals?

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