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Marketing Degrees

The mantra for marketing professionals around the world has long been the four Ps: Product, place, price and promotion. In contrast to the ever more dynamic environment around us, these are the factors a company can control when selling their product, idea or service. Modern marketing moves far beyond the classic idea of selling a product regardless of need. In today's environment companies need the knowhow, perceptiveness and willingness to change according to what consumers want and require.

emlyon business school equips their students with the entrepreneurial skills, values and attitudes they need to succeed as leaders in today’s challenging global environment.

emlyon business school is ranked in the top 100 in the world for Global Employability (#2 Business School in France, #27 in the world) by The Times Higher Education.

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Marketing and Communication - Innovation and Marketing Curriculum
Ca' Foscari University of Venice
Master's degree
Venice, Italy
This two-year Marketing and Communication graduate programme from Ca' Foscari University of Venice will teach students a range of tools...
BA in Marketing
Xi'an Jiaotong Liverpool University
Bachelor's degree
Suzhou, China
This BA in marketing program explores how firms analyze their target markets and fulfill their customers’ needs through marketing communications,...
MBA - Public Relations & Advertising
Cyprus Institute of Marketing Ltd (BVI)
Master's degree
Online / distance learning
This MBA program provides students with a deep understanding of both public relations and advertising, and how to create and...
Bachelor in Marketing Science
Cyprus Institute of Marketing Ltd (BVI)
Bachelor's degree
Online / distance learning
Through this B.Sc. in Marketing Science, students will gain a broad and comprehensive introduction to the science of Marketing. This...
Dual Master Program in Marketing
IQS School of Management
Master's degree
Barcelona, Spain
This Master’s Program in International Marketing in a Digital Environment / Master in International Marketing & Sales Management from IQS...
Master in Marketing Management
INSA Business, Marketing & Communication School
Master's degree
Barcelona, Spain
Through this comprehensive one-year master's degree program from INSA students will gain an advanced knowledge of key marketing management areas,...
MA in Marketing Management
IUBH University of Applied Sciences
Master's degree
Multiple (2)
Through this Master of Arts degree from IUBH University of Applied Sciences, students will develop the skills, knowledge and confidence...
Master of Science in Marketing
Montpellier Business School
Master's degree
Montpellier, France
The MSc in Marketing is one of Montpellier Business School’s programs in which you can foster your professional skills and...
Marketing Management MSc Marketing and Public Relations MA
University of Central Lancashire
Master's degree
Preston, England
MSc Marketing Management is specifically designed for those with little, if any, work experience since graduation, and who are seeking...
MSc Global Marketing & Negotiation
Burgundy School of Business – BSB
Master's degree
Dijon, France
Prepare future managers with strong marketing and negotiation skills to implement efficient marketing strategies A 1-year programme, 100% English taught...
MSc Marketing Strategy and Business Development
EM Normandie
Master's degree
Le Havre, France
The MSc Marketing Strategy and Business Development program is designed to train students in marketing, multi-channel marketing, sales and communication....
Marketing
University of California, Irvine Extension
Diploma program
California, United States of America
The Marketing certificate program at UC Irvine Extension focuses on building marketing knowledge and skills while incorporating the new tools...
Marketing Diploma
International Career Institute
Diploma program
Online / distance learning
This distance learning course is designed for participants wanting to develop the skills needed to be a successful marketing specialist....
Masters in Marketing
Vrije Universiteit Amsterdam
Master's degree
Amsterdam, Netherlands
In the Master’s in Marketing, you will study and analyze the choices that companies make in defining, creating and delivering...
Marketing Programme
Linnaeus University
Bachelor's degree
Växjö, Sweden
Prepare for an exciting and international career in marketing with this three-year bachelor's degree from Linnaeus University in Sweden. The popular...
Master in Social Media & Interactive Marketing Management
Groupe ESC Troyes - Champagne School of Management
Master's degree
Troyes, France
The Master in Social Media & Interactive Marketing Management at Groupe ESC Troyes – Champagne Management School is taught in...
Online Master Digital Marketing and e-Tourism
Euroaula Tourism School Barcelona
Master's degree
Online / distance learning
This Master focuses on providing students with the knowledge of Digital Tourism Tourism and eCommerce necessary to develop an effective...
BA - (Hons) in Business (Marketing)
EU Business School Munich
Bachelor's degree
Munich, Germany
This Bachelor of Arts (Hons) program in Business (Marketing) from EU Business School will provide students with the knowledge and...
BA (Hons) in Marketing
Stanmore School of Business
Bachelor's degree
Online / distance learning
This bachelor-level degree from Stanmore School of Business provides students with a solid foundation in the main management disciplines within...
MSc Marketing, Communication and Engineering of Food Products
EM Normandie
Master's degree
Mont-Saint-Aignan, France
The MSc Marketing, Communication and Engineering of Food Products program is designed to help students develop multidisciplinary skills (communication, agri-food techniques,...
Master's Degree in Marketing
Comillas Pontifical University ICAI-ICADE
Master's degree
Madrid, Spain
The Master's Degree in Marketing is designed to provide specialist training to students to help them achieve a professional career in...
Masters in Marketing Management
Vlerick Business School
Master's degree
Ghent, Belgium
Become a pragmatic, result-oriented marketing professional with an intensive Masters in Marketing Management degree. Join fellow students in solving real...
Online MSc Marketing
Robert Kennedy College
Master's degree
Online / distance learning
Offered in exclusive partnership with the University of Salford, England, this course integrates marketing theory and practice through four core...
Master of Science Business with Marketing
University of Essex Online
Master's degree
Online / distance learning
Business and marketing are both prized areas of expertise in modern business environments, and our MSc Business with Marketing will...
BA (Hons) Marketing
London School of International Business
Bachelor's degree
Online / distance learning
Through this online marketing program by the London School of International Business, students will gain a global perspective on business operating...
International Master in Marketing
EADA Business School
Master's degree
Barcelona, Spain
This international master´s degree from EADA is designed to boost graduates’ professional opportunities for a career in international Marketing. Among...
Masters in International Marketing
Hult International Business School
         
(2)
Master's degree
Multiple (6)
The Master of International Marketing is a one-year program designed to equip students with the marketing and branding skills needed...
BA in International Marketing Management
IUBH University of Applied Sciences
Bachelor's degree
Bad Honnef, Germany
With a strong business administration focus, this Bachelor of Arts degree from IUBH University of Applied Sciences will develop students'...
Master in Revenue Management and Digital Marketing
Euroaula Tourism School Barcelona
Master's degree
Barcelona, Spain
The Revenue Management is the application of analytical tools to predict the behavior of a client. The Yield Management, allows...
Academy Profession Degree in Marketing Management
Business Academy Aarhus
Diploma program
Aarhus, Denmark
Are you interested in marketing, sales and communication? Would you like a job as a marketing coordinator or sales manager?...
Solvay Advanced Master in Creativity and Marketing
Solvay Brussels School of Economics and Management
         
(3)
Master's degree
Brussels, Belgium
Through this advanced master degree by Solvay Brussels School of Economics & Management, students will combine their creativity with technical...
MSc Cross Cultural Marketing and Negotiation
EM Normandie
Master's degree
Caen, France
The MSc Cross Cultural Marketing and Negotiation program is designed to help students who wish to prepare for their future international...
Marketing Management BA (Hons)
University of Central Lancashire
Bachelor's degree
Preston, England
Marketing and advertising professions offer challenge, excitement and variety. They are among the most popular career choices in the world...
Dual Degree: Advertising and Public Relations + Marketing and Commercial Management
CEU San Pablo University
Bachelor's degree
Madrid, Spain
With the combination of these disciplines you will be able to acquire complete knowledge of the environment in which the...
Fashion Marketing and Communication
IED - Istituto Europeo di Design
Graduate certificate
Florence, Italy
Fashion Marketing and Communication The Fashion Communication and Marketing – Spring Intake focuses on two of the main factors that determine whether...
Bachelor of Design (BDes) major in Fashion Marketing
Raffles Design Institute Hong Kong
Bachelor's degree
Hong Kong, China
This course teaches you how to market fashion, bring the world’s fashion from the designer’s studio to the wholesale showroom...
Master of Science (MSc) in Marketing
Webster Vienna Private University
Master's degree
Vienna, Austria
In the past, marketing was defined by the four P's: Product, Promotion, Price and Place (distribution), and was just one...
Certificate in Marketing
Long Beach City College
Diploma program
California, United States of America
The Certificate in Marketing is directed towards students who are interested in marketing and who want to comprehend the primary...
BSc (Hons) Digital Marketing
Teesside University
Bachelor's degree
Middlesbrough, United Kingdom
This innovative bachelor program by Teesside University equips students with a strong theoretical education in the world of digital marketing. Presented in...
Master in Digital Marketing
Spain Business School
Master's degree
Madrid, Spain
The digital transformation is not a trend, it is a reality. Those who are not prepared to face this will lose...
Bachelor of Business (Marketing)
JCU Singapore
Bachelor's degree
City of Singapore, Singapore
The Bachelor of Business (Marketing) from JCU Singapore is a 2-year bachelor degree program that is taught in English. The...
MSc in Marketing
Glasgow Caledonian University
Master's degree
Glasgow, Scotland
The  MSc Marketing degree is an intensive and rigorous postgraduate programme designed for recent high-calibre graduates in non-marketing disciplines who...
MSc in Marketing
University of Strathclyde Business School
Master's degree
Glasgow, Scotland
The MSc Marketing degree programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning both private and public...
BA (Hons) in Fashion Marketing and Communication
IED - Istituto Europeo di Design
Bachelor's degree
Milan, Italy
Professionals involved in fashion marketing are demanded to have a highly developed cultural background and high aesthetic sensibilities, as well...
Master of Public Relations & Advertising
University of New South Wales
Master's degree
Sydney, Australia
The Master of Public Relations & Advertising at the University of New South Wales in Sydney, Australia is an education...
MSc Marketing Management
Grenoble Ecole de Management
Master's degree
Multiple (2)
Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations....
BA (Hons) Business and Marketing
University of Essex Online
Bachelor's degree
Online / distance learning
The Bachelor of Arts in Business and Marketing by University of Essex Online is delivered part-time and entirely online. Tailored to provide...
MBA - Digital Marketing
Cyprus Institute of Marketing Ltd (BVI)
Master's degree
Online / distance learning
This distance learning MBA will help students develop an intensive understanding of marketing in today's digital world. The innovative program...
Master in Management with a specialization in Marketing
HEC Management School - Liège Université
Master's degree
Liège, Belgium
This program is intended for students who want to transform new trends into business opportunities, and for those who appreciate...
Marketing Management
Algonquin College
Graduate certificate
Ottawa, Canada
The Graduate Certificate in Marketing Management  is a graduate certificate that stretches over one year and is designed to take your qualifications...
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Displaying 1-50 of 237 results

Marketing is an increasingly international discipline. Due to the high influence of factors such as culture, politics, legislation and demographics, it is often necessary to adapt the marketing mix to the country/region the product or service is to be sold in. Many marketing courses today make room for such knowledge and give at least an introduction to the way of thinking that is necessary to see the big picture together with the details to form the perfect marketing mix.

A common misconception is that marketing is simply the promotion of goods and services. This is the most visible branch of marketing, but promotion alone will not sell a product. It is far more important to provide a product that is actually wanted by the market. The product, idea or service offered must fit the wants and needs of consumers - not only in price but also in their perception of the product - how it looks, how it is promoted and where it can be bought.

Careers in Marketing

A career in marketing can take you into any number of careers with one common theme. This theme is the need to understand the requirements of the customer and taking ownership of making your generic product or service fit into the consumer's wants and needs. This can be done in a number of ways, and may direct your career somewhat differently. Examples of marketing careers are: Market research, product and brand management, product promotion, product development and public relations. What these careers have in common beyond the consumer focus, is a relatively high competition on the job market. These are popular jobs, and many of them are also quite sensitive to the economic environment. Most sensitive perhaps, is the area of promotion, which is often the first area within most companies to see a cut back when times get tough.

Studying Marketing

Marketing is offered at just about every university with a management department or business school around the world. As the marketing discipline requires a good understanding of such a wide variety of factors, bachelor degrees in the field are often offered in combination with other subject such as economics, language or psychology. Marketing is a common area of study for master's degrees. For a career in the field, a broad range of experience and knowledge is often appreciated, and a first degree in another field is generally seen as something positive. Some master's courses, especially in the United States are given as part of an MBA, where it may be necessary to complete the GMAT test for admission. This test has become a common prerequisite for many business schools worldwide, and is used to ensure the quality of candidates regardless of where and at what school they have completed their previous study. The test is rigorous, and may require several attempts before attaining the required results necessary for admission to the best schools. In some countries, especially the UK clean marketing masters are widely available. These are often slightly specialized in an area such as international marketing or service marketing. These degrees most often do not require the GMAT test, but instead want proof of a completed bachelor's degree with good results.