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Marketing Degrees

The mantra for marketing professionals around the world has long been the four Ps: Product, place, price and promotion. In contrast to the ever more dynamic environment around us, these are the factors a company can control when selling their product, idea or service. Modern marketing moves far beyond the classic idea of selling a product regardless of need. In today's environment companies need the knowhow, perceptiveness and willingness to change according to what consumers want and require.

Bologna Business School offers a 360° academic and ”real world” educational experience, including full-time master degrees (in English and Italian), and part-time masters and short-term programs for executives and professionals. Check out their programs here.

 
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BA in Marketing
Xi'an Jiaotong Liverpool University
Bachelor's degree
Suzhou, China
This BA in marketing program explores how firms analyze their target markets and fulfill their customers’ needs through marketing communications,...
Dual Degree: Advertising and Public Relations + Marketing and Commercial Management
CEU San Pablo University
Bachelor's degree
Madrid, Spain
With the combination of these disciplines you will be able to acquire complete knowledge of the environment in which the...
M.A. Public Relations and Digital Marketing
HMKW University of Applied Sciences for Media, Communication and Management
Master's degree
Multiple (2)
HMKW’s latest Master’s program M.A. Public Relations and Digital Marketing enables you to work professionally in a broad range of...
Bachelor's Degree in Advertising and Public Relations
Universitat Internacional de Catalunya
Bachelor's degree
Barcelona, Spain
Demand for experts in publicity and public relations is growing every day. Businesses and organisations always need professionals who can...
Master in Marketing Management
INSA Business, Marketing & Communication School
Master's degree
Barcelona, Spain
Through this comprehensive one-year master's degree program from INSA students will gain an advanced knowledge of key marketing management areas,...
MA in Marketing Management
IUBH University of Applied Sciences
Master's degree
Multiple (2)
Through this Master of Arts degree from IUBH University of Applied Sciences, students will develop the skills, knowledge and confidence...
Marketing Diploma
International Career Institute
Diploma program
Online / distance learning
This distance learning course is designed for participants wanting to develop the skills needed to be a successful marketing specialist....
BA - (Hons) in Business (Marketing)
EU Business School Munich
Bachelor's degree
Munich, Germany
This Bachelor of Arts (Hons) program in Business (Marketing) from EU Business School will provide students with the knowledge and...
Dual Degree: Digital Communication + Advertising and Public Relations
CEU San Pablo University
Bachelor's degree
Madrid, Spain
The global digital transformation of companies is creating a demand for professionals who know how to master the strategies, techniques...
Online MSc Marketing
Robert Kennedy College
Master's degree
Online / distance learning
Offered in exclusive partnership with the University of Salford, England, this course integrates marketing theory and practice through four core...
BA in International Marketing Management
IUBH University of Applied Sciences
Bachelor's degree
Bad Honnef, Germany
With a strong business administration focus, this Bachelor of Arts degree from IUBH University of Applied Sciences will develop students'...
Master of Science (MSc) in Marketing
Webster Vienna Private University
Master's degree
Vienna, Austria
In the past, marketing was defined by the four P's: Product, Promotion, Price and Place (distribution), and was just one...
BSc (Hons) Digital Marketing
Teesside University
Bachelor's degree
Middlesbrough, United Kingdom
This innovative bachelor program by Teesside University equips students with a strong theoretical education in the world of digital marketing. Presented in...
Мaster in Marketing
Higher School of Economics - Nizhny Novgorod
         
(1)
Master's degree
Nizhny Novgorod, Russia
The program aims to develop must-have competencies to achieve strategic and operational marketing objectives in contemporary business environment. The courses...
MSc Marketing Management
Grenoble Ecole de Management
Master's degree
Multiple (2)
Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations....
Marketing and Communication - Innovation and Marketing Curriculum
Ca' Foscari University of Venice
Master's degree
Venice, Italy
This two-year Marketing and Communication graduate programme from Ca' Foscari University of Venice will teach students a range of tools...
Master in Management with a specialization in Marketing
HEC Management School - Liège Université
Master's degree
Liège, Belgium
This program is intended for students who want to transform new trends into business opportunities, and for those who appreciate...
MSc in Marketing Management
Università Bocconi
Master's degree
Milan, Italy
In the first year of the master of science in marketing management, students study the conceptual and operative tools needed...
MSc Marketing
Nottingham University Business School
Master's degree
Nottingham, England
Accredited by the Chartered Institute of Marketing (CIM), this course offers you the opportunity to complete the CIM Diploma in...
Masters in Innovation and Tourism Marketing
UCAM / Universidad Catolica De Murcia
Master's degree
Murcia, Spain
Spain is the world's leading destination for holiday tourism , and the second most visited country in the world with...
MCom Marketing Management (Coursework)
University of Pretoria
Master's degree
Pretoria, South Africa
The MCom Marketing Management (Coursework) is a full-time postgraduate program run by the University of Pretoria. The Faculty of Economic...
Specialised Master in Marketing & Communication – Paris
ESCP Europe
Master's degree
Paris, France
Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible...
Master in Foreign Trade and International Marketing
INSA Business, Marketing & Communication School
Master's degree
Barcelona, Spain
Through this comprehensive and stimulating one-year master's degree from INSA students will gain an advanced knowledge of international trade and...
Fashion Marketing and Communication
IED - Istituto Europeo di Design
Graduate certificate
Florence, Italy
Fashion Marketing and Communication The Fashion Communication and Marketing – Spring Intake focuses on two of the main factors that determine whether...
Advanced Master in Energy Marketing and Management
Grenoble Ecole de Management
Master's degree
Grenoble, France
This part-time Advanced Master's program trains participants to become specialists in the energy sector (from equipment manufacturers to utilities and...
Msc Entrepreneurship & Global Marketing
Grenoble Ecole de Management
Master's degree
Multiple (2)
This unique program brings together the expertise of two leading Business Schools: Grenoble Ecole de Management for Innovation, Technology and...
Dual Master Program in Marketing
IQS School of Management
Master's degree
Barcelona, Spain
This Master’s Program in International Marketing in a Digital Environment / Master in International Marketing & Sales Management from IQS...
BA (Hons) Business and Marketing
University of Essex Online
Bachelor's degree
Online / distance learning
The Bachelor of Arts in Business and Marketing by University of Essex Online is delivered part-time and entirely online. Tailored to provide...
Master of Science in Marketing
Montpellier Business School
Master's degree
Montpellier, France
The MSc in Marketing is one of Montpellier Business School’s programs in which you can foster your professional skills and...
Bachelor’s Degree in Marketing
European University Madrid
Bachelor's degree
Madrid, Spain
The Bachelor’s Degree in Marketing and Commercial Management at Universidad Europea de Madrid effectively responds to the needs of today's...
Master in Digital Marketing
Spain Business School
Master's degree
Madrid, Spain
The digital transformation is not a trend, it is a reality. Those who are not prepared to face this will lose...
MCom Marketing Management
University of Pretoria
Master's degree
Pretoria, South Africa
The MCom in Marketing Management is a full-time postgraduate program run by the University of Pretoria. The Faculty of Economic...
Master in Marketing
EU Business School Barcelona
Master's degree
Online / distance learning
Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative...
MSc Marketing
University of Groningen
Master's degree
Groningen, Netherlands
The MSc Marketing at the University of Groningen in the Netherlands is an education in research-based marketing . Students enrolled...
Masters in Marketing
Vrije Universiteit Amsterdam
Master's degree
Amsterdam, Netherlands
In the Master’s in Marketing, you will study and analyze the choices that companies make in defining, creating and delivering...
Bachelor in Marketing (Short degree programme)
Saxion University of Applied Sciences
Bachelor's degree
Deventer, Netherlands
The Bachelor or Marketing (Short degree programme) provides participants with the latest insights and knowledge in business strategies, international strategies,...
Marketing Programme
Linnaeus University
Bachelor's degree
Växjö, Sweden
Prepare for an exciting and international career in marketing with this three-year bachelor's degree from Linnaeus University in Sweden. The popular...
MSc in Communication & Economics: Marketing and Transformative Economy
Università della Svizzera italiana
Master's degree
Lugano, Switzerland
The  Master in Marketing and Transformative Economy  is not just another Master in Marketing. Its ambition is to include established...
Master in Social Media & Interactive Marketing Management
Groupe ESC Troyes - Champagne School of Management
Master's degree
Troyes, France
The Master in Social Media & Interactive Marketing Management at Groupe ESC Troyes – Champagne Management School is taught in...
Master in Marketing Management
Kaunas University of Technology
Master's degree
Kaunas, Lithuania
According to the data of Research and Higher Education Monitoring and Analysis Centre (MOSTA), the graduates of KTU marketing studies...
Online Master Digital Marketing and e-Tourism
Euroaula Tourism School Barcelona
Master's degree
Online / distance learning
This Master focuses on providing students with the knowledge of Digital Tourism Tourism and eCommerce necessary to develop an effective...
Master's Degree in Marketing
Comillas Pontifical University ICAI-ICADE
Master's degree
Madrid, Spain
The Master's Degree in Marketing is designed to provide specialist training to students to help them achieve a professional career in...
Commerce and Marketing, BA
University of Debrecen
Bachelor's degree
Debrecen, Hungary
The aim of the programme is to prepare specialists in economics and business with commerce and marketing competence and skills...
Bachelor in Marketing Management
Hanze University of Applied Sciences, Groningen
Bachelor's degree
Groningen, Netherlands
Are you interested in studying in an international environment? Would you like to enhance and develop your sales skills? Are you eager to...
Masters in Marketing Management
Vlerick Business School
Master's degree
Ghent, Belgium
Become a pragmatic, result-oriented marketing professional with an intensive Masters in Marketing Management degree. Join fellow students in solving real...
Master of Science Business with Marketing
University of Essex Online
Master's degree
Online / distance learning
Business and marketing are both prized areas of expertise in modern business environments, and our MSc Business with Marketing will...
Master in Marketing & Sales Management
Groupe ESC Troyes - Champagne School of Management
Master's degree
Troyes, France
The Master in Marketing & Sales Management at ESC Troyes Champagne School of Management is fully taught in English and...
BA (Hons) in Fashion Marketing and Communication
IED - Istituto Europeo di Design
Bachelor's degree
Milan, Italy
Professionals involved in fashion marketing are demanded to have a highly developed cultural background and high aesthetic sensibilities, as well...
MSc in Marketing and Creativity
ESCP Europe
Master's degree
Multiple (2)
...
Bachelor in Marketing & Business
Burgundy School of Business – BSB
Bachelor's degree
Multiple (2)
A 3-YEAR GENERAL PROGRAMME WITH INSIGHT IN THE CORPORATE WORLD BSB's Bachelor in Marketing & Business is a wide programme,...
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Displaying 1-50 of 251 results

Marketing is an increasingly international discipline. Due to the high influence of factors such as culture, politics, legislation and demographics, it is often necessary to adapt the marketing mix to the country/region the product or service is to be sold in. Many marketing courses today make room for such knowledge and give at least an introduction to the way of thinking that is necessary to see the big picture together with the details to form the perfect marketing mix.

A common misconception is that marketing is simply the promotion of goods and services. This is the most visible branch of marketing, but promotion alone will not sell a product. It is far more important to provide a product that is actually wanted by the market. The product, idea or service offered must fit the wants and needs of consumers - not only in price but also in their perception of the product - how it looks, how it is promoted and where it can be bought.

Careers in Marketing

A career in marketing can take you into any number of careers with one common theme. This theme is the need to understand the requirements of the customer and taking ownership of making your generic product or service fit into the consumer's wants and needs. This can be done in a number of ways, and may direct your career somewhat differently. Examples of marketing careers are: Market research, product and brand management, product promotion, product development and public relations. What these careers have in common beyond the consumer focus, is a relatively high competition on the job market. These are popular jobs, and many of them are also quite sensitive to the economic environment. Most sensitive perhaps, is the area of promotion, which is often the first area within most companies to see a cut back when times get tough.

Studying Marketing

Marketing is offered at just about every university with a management department or business school around the world. As the marketing discipline requires a good understanding of such a wide variety of factors, bachelor degrees in the field are often offered in combination with other subject such as economics, language or psychology. Marketing is a common area of study for master's degrees. For a career in the field, a broad range of experience and knowledge is often appreciated, and a first degree in another field is generally seen as something positive. Some master's courses, especially in the United States are given as part of an MBA, where it may be necessary to complete the GMAT test for admission. This test has become a common prerequisite for many business schools worldwide, and is used to ensure the quality of candidates regardless of where and at what school they have completed their previous study. The test is rigorous, and may require several attempts before attaining the required results necessary for admission to the best schools. In some countries, especially the UK clean marketing masters are widely available. These are often slightly specialized in an area such as international marketing or service marketing. These degrees most often do not require the GMAT test, but instead want proof of a completed bachelor's degree with good results.