The MSc in Economics and Business Administration - Business-to-Business Marketing and Purchasing focuses on the managerial challenges related to operating in industrial markets. It prepares students for a wide range of careers, mainly in the private sector.
Students on the programme gain skills in areas such as:
- Business-to-business marketing and strategy
- Purchasing management
- Relationship management
- Innovation, pricing
- Regulation of cooperation in business markets.
Firms operating in business markets cater to the needs of other firms rather than private households, and in so doing they face specific challenges and opportunities.
Business-to-business activities constitute the main part of any developed economy, and managers who are able to understand, develop and manage such activities – upstream as well as downstream – are an important asset to firms.
To be eligible for this program, applicants must hold a bachelor degree in a relevant field and meet English language requirements. Please contact the university via the information request form to learn more about this.
To learn about the costs involved in undertaking this Master program, please contact the university via the information request form.
Upon completion, graduates will receive a MSc in Economics and Business Administration - Business-to-Business Marketing and Purchasing from Aarhus University.
Welcome to Aarhus University in Denmark!
Founded in 1928, Aarhus University in Denmark is one of the leading international research universities in the world, ranking in the top 100 in many renowned rankings, including #98 in the 2016 Times Higher Education world university ranking and #65 in...
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