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The Master in Marketing, Communication and New Media is a response to the fast pace of change within the world of communications, offering the latest skills and tools with regard to digital communication.By establishing solid marketing foundations that focus on the creation, management and performance analysis of social media content, the course allows students to develop the ability to interpret companies’ needs and transform them into effective content and communication plans.This type of training – flexible and constantly evolving – seeks to encourage students to reflect on the future of digital media, thanks to constant discussion with a diverse class in terms of educational background and geographical origin, and a Faculty that consists of academics, managers, and some of the sector’s leading entrepreneurs.
The program, which is entirely in English, includes two classroom-based terms and concludes with a final internship. The course alternates exemplars, group work, workshops and company projectswith the aim of teaching students key concepts of the digital age: listening, sharing, participating.
Bachelor's degree and English fluency
Bologna Business School
BBS (est. in 2000) is the business school of the University of Bologna (est. A.D. 1088). BBS ranks among the most innovative business schools in Europe and is one of the most reputable institutions in Italy. Interdisciplinary outlook, industry integration,...
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