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Master in Marketing, Communication & New Media

Bologna Business School
Length: 1 year
Study pace: Full time
Education level: Master's degree
Location: Bologna
Language: English
Start date: November 2018

Program description

Program description

The Master in Marketing, Communication and New Media is a response to the fast pace of change within the world of communications, offering the latest skills and tools with regard to digital communication.By establishing solid marketing foundations that focus on the creation, management and performance analysis of social media content, the course allows students to develop the ability to interpret companies’ needs and transform them into effective content and communication plans.This type of training – flexible and constantly evolving – seeks to encourage students to reflect on the future of digital media, thanks to constant discussion with a diverse class in terms of educational background and geographical origin, and a Faculty that consists of academics, managers, and some of the sector’s leading entrepreneurs.

The program, which is entirely in English, includes two classroom-based terms and concludes with a final internship. The course alternates exemplars, group work, workshops and company projectswith the aim of teaching students key concepts of the digital age: listening, sharing, participating.

Admission requirements

Bachelor's degree and English fluency

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About school

Bologna Business School - University of Bologna

Bologna Business School

BBS (est. in 2000) is the business school of the University of Bologna (est. A.D. 1088). BBS ranks among the most innovative business schools in Europe and is one of the most reputable institutions in Italy. Interdisciplinary outlook, industry integration,...


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Contact info

Bologna Business School

Villa Guastavillani - Via degli Scalini, 18
40136 Bologna
Italy