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Brand Academy - University of Applied Sciences

About Brand Academy

Brand Academy is a private, governmentally accredited university of applied sciences in Hamburg, focusing on brands. We educate the best future marketing and brand experts. We promote intercultural, targeted networking to help our students to develop personally during and after their studies.

It is located in Hamburg, which is not only Germany's capital of branding and advertising, but also a beautiful and safe place to live. Not surprisingly, Hamburg is frequently voted Germany's best place for studying. On its attractive premises overlooking the Elbe river, Brand Academy's hand-selected academic staff educates the best future experts in marketing and branding.

Theory & Practice: Best of Both Worlds

Brand Academy's Bachelor's and Master's programmes convey state-of-the art theoretical knowledge while being application-oriented, practical, and interdisciplinary. Throughout each programme's curriculum, Project Partners test the skills and determination of Brand Academy students by asking them to solve real-life branding problems. Recent Project Partners include some of the best Germany has to offer, such as Henkel, Bosch, Beiersdorf, Mercedes-Benz, Bitburger and Jung v. Matt. German subsidiaries of foreign enterprises, such as BAT, Danone, Publicis and American Express, too, have challenged BA students in the past.

Small Groups of Capable Students from Around the World

Brand Academy places a strong emphasis on forming diverse, capable and committed semester groups of students who complement and inspire each other effectively. The groups are kept at very reasonable sizes in order to guarantee intensive personal support. Brand Academy's culture is open, agile and diverse. Hence, students will learn about brand management, design, and communication in a truly international context.

An International Network of Partners

Brand Academy is pleased to partner with a growing network of Asian universities, international business partners and an experienced team of lecturers from around the globe.

Mission and Values

Brand Academy’s mission is to train intercultural brand experts for a world which is growing closer together. Its values are:

  • Appreciation
  • Dialogue
  • Commitment
  • Professional excellence
  • Interculturalism

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Master's degree
Entrepreneurship Length Location
Brand Innovation M.A. - Entrepreneurship & Innovation 3 semesters Hamburg
Brand Innovation M.A. - Marketing & Innovation 3 semesters Hamburg
Creative Arts & Design
Brand Innovation M.A. - Design & Innovation 3 semesters Hamburg

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After studying Brand Design I was hired as a Trainee in the art department of famous agency Leagas Delaney, where I was able to perfect the design and technical skills I had learned at Brand Academy and put them into practice. Brand Academy’s practice-oriented approach is proving extremely helpful in agency life.
Brand Academy was the starting point of my international marketing career. Having learned the ins and outs of brand-driven, strategic communications, I moved to the Silicon Valley and became a digital marketing specialist. In the fast-moving world of high tech startups, my background clearly differentiates me from many of my peers. By now my man...
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I’m currently working as Online Marketing Manager at Hapag-Lloyd Cruises. It means I’m responsible for guiding a traditional luxury brand into the digital age. I think back fondly to my time at the Brand Academy. The advantages of a small campus and small seminar groups are really paying off now. The practically-aligned and interactive lectures ...
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Brand Academy - University of Applied Sciences

Rainvilleterrasse 4
22765 Hamburg

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Brand Academy - University of Applied Sciences
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