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Master in Business and Marketing

Business School Lausanne
Length: 1.5 years
Study pace: Full time
Education level: Master's degree
Scholarships available: Yes
Location: Lausanne
Language: English

Program description

Master in Business with specialization in Marketing

This specialization equips you with the relevant skills and competencies required to effectively market brands and products in a global competitive business environment.

What will I learn?

  • Enhance your understanding of key marketing principles and tools
  • Learn to develop and manage effective market strategies
  • Conduct market research and customer needs analysis
  • Develop professional brand strategies and marketing campaigns
  • Refine essential skills for competitive marketing such as effective communication, project management, lateral thinking, and creativity
  • Learn to design strategies for sustainable business development
  • Make sound and informed marketing decisions in a competitive and global business environment
  • Acquire essential internet marketing skills to compete in the digital market 

Specialization courses

After taking courses for the International Business part of your degree, you then choose five elective courses* which will allow you to obtain a specialization in Marketing:

  • Global Marketing
  • New Product Development & Innovation
  • Marketing Services
  • Strategic Brand Management
  • Internet Marketing
  • Marketing Planning & Business Development
  • Luxury Marketing and Communication

Admission requirements

Admissions criteria

  • Bachelor’s in any subject area
  • IELTS: 6.5, TOFEL 90, TOEIC 800 or equivalent
  • CV & motivation letter
  • 2 letters of recommendation

Entry dates: September and February

Application deadlines

September intake

  • EU students (no visa required): July 30
  • Non-EU students (visa required): June 30

February intake

  • EU students (no visa required): January 15
  • Non-EU students (visa required): November 30

Study plan

TERM 1

  • Economics for business
  • Ethics and Negotiations
  • Corporate and Business Law
  • Business Responsibility & Sustainability
  • Strategic and systemic thinking 

 TERM 2

  • Project Management
  • Managing Information Systems
  • Interpersonal Communications
  • Marketing Strategy
  • International Business

 TERM 3

  • Qualitative & quantitative research methods
  • Leadership and management skills
  • Human Resources & Organizational Behavior
  • Business Finance
  • Strategic Management

TERM 4 / 5 / 6

  • Selection of 5 elective courses in Marketing. For example:
- Global Marketing
- New Product Development & Innovation
- Marketing Services
- Strategic Brand Management
- Internet Marketing
- Marketing Planning & Business Development
- Luxury Marketing and Communication
  • Master's thesis

About school

Business School Lausanne

Business School Lausanne is a boutique business school located in the greater area of Lausanne, Switzerland. Founded in 1987, BSL has been providing quality business education for 25 years and building on its dedication to responsible leadership and entrepreneurship. Each year students of over 60 nationalities join our...


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Contact info

Business School Lausanne

Rte de la Maladière 21
1022 Chavannes
Switzerland

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