Want to receive regular updates on study abroad programs? Sign up to our newsletter here!
Master in Luxury Brand Management - Luxury is a state of mind
Luxury has always been associated with the desire to express one’s own status, while in the past, it was envisioned through physical goods, today it is increasingly conveyed through unique experiences. The Master in Luxury Brand Management program prepares students to manage the delicate balance between creativity and business for luxury brands. Students will learn how brand’s purpose and offer can fit within a broader demographic, sociological and cultural landscape. Tomorrow’s luxury brand managers will investigate the emerging values attached to the concept of luxury. Students will realize how branding is science and art, logic and emotions. They will practice how to recognize customer individual behaviors and social patterns, and uncover powerful insights to support luxury brands in developing strong point of views, meaningful values, strong emotional connections, through engaging and memorable experiences.
The Master in Luxury Brand Management program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the program leader, and project leaders guide students via individual coaching and project mentorship. The program consists of four main modules including DNA kicks, courses and workshops, followed by a fifth module providing a professional experience period and a final portfolio presentation. The modular structure is customizable, allowing flexibility and variety to better serve each student’s needs and goals.
The DNA kick explores the ways in which good ideas can be designed. Through lectures and intensive worktables theorists, designers, and intellectuals, it will help the students see the design practice in the widest possible terms without ever losing sight of the pragmatic nature of the craft.
Coursework focuses on:
- Exploring the historical, contemporary, psychological, anthropological, and sociological aspects of the fashion phenomenon
- Learning management and marketing strategies for fashion and luxury companies
- Developing effective communication strategies for the world of luxury and fashion
- Investigating methods and tools for fashion research and design
- Exploring the factors that determine the economic performance of a brand or company
- Branding students own work and developing their professional identity
The program is addressed to candidates who have a first-level degree and/or professional experience in Arts and Design. The program is also open to candidates with a background in Economics, Management, Humanities, or equivalent, if they are willing to deepen a strong research interest towards the program’s topics and to develop an impressive portfolio.
Spaces in this program are limited. Participants will be selected based on their applications. When considering candidates for admission, the Admissions Manager looks at the applicant’s entire profile, including their academic records, work experience (if any), extracurricular activities, test scores, and recommendations.
Interested candidates must submit the following documents:
- Curriculum vitae/résumé
- Artistic and/or professional portfolio of projects
- Letter of motivation
- An English translation of the academic transcript, listing courses and exams, noting the number of hours per credit and giving a brief description of each course
- Copy of bachelor’s degree/academic diploma translated into English
- Documentation regarding further courses or seminars attended (if available)
- Certificate of English language proficiency
- Copy of passport
- Receipt for payment of the €100 application fee
Students will learn from international and recognized professionals who work with leading brands and studios around the world, such as:
The Program Leader of the Master in Luxury Brand Management is Marie-Pierre Schickel.
Stefania Boleso, Mariangela Bonatto, Laura Bonin, Paolo Borelli, Max Bosio, George Bouvier, Inma Calo Solar, Frank Camilleri, Antonella della Chiesa, Lucia Chrometzka, Beatrice Ferrari, Felice Limosani, Paolo Lorini, Silvia Mussa, Daniela Ostidich, Farah Liz Pallaro, Marco Trevisan, Gaia Trussardi, Riccardo Vannetti, Pamela Ventura, Ambika Zutshi.
Several prestigious companies and design studios collaborate with the Master in Luxury Brand Management program, actively participating in courses, workshops, internships, and international competitions organized by the department. Students have the opportunity to work directly with companies in their workshop projects and internships. Companies and organizations involved in this program include:
Cartier, Castel Monastero Spa & Resort, Christie’s, De Beers (Forevermark), Dodo – Pomellato, 10 Corso Como, FutureBrand, Krizia, Moncler, Oteri, Park Hyatt Milan, Italian Hospitality Collection Resorts, Pommery, Recarlo, Salvatore Ferragamo, Slowear, Stone Island, Trussardi, Viscardi Hotels, Zagliani.
The annual Domus Academy Placement certified survey aimed to investigate alumni occupational position after graduation. 92% of Domus Academy students find job one year upon graduation.
The Master in Luxury Brand Management aims to equip students with skills and abilities to become Luxury Brand Managers, Product Managers, Marketing Managers, Communication & PR Manager, or Branding & Marketing consultants.
Study at Domus Academy in Milan, Italy
Domus Academy is a living laboratory. An incubator of talents and a springboard for interdisciplinary adventures. A place where stellar careers are launched. At Domus Academy, they help students become protagonists in the highly competitive world of fashion and design....
Want to know more about Master in Luxury Brand Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.
Be the first to write a review!
Win an iPad!
Take our survey to enter the draw.
Find your perfect career!