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Certificate in PR
Public Relations is an essential communications tool used by business and organisations to effectively and professionally communicate with their target audiences.
This course allows students to develop both a theoretical and practical approach to public relations. It includes: The meaning and development of public relations; ethics in PR; PR as a management function; the PR planning process; the work environment; PR tools and techniques with particular focus on event management and media relations. Students will thus receive a strong foundation in public relations as both an academic discipline and as a professional practice.
On successful completion of this module, students should demonstrate an understanding of:
- The meaning of public relations and the ways in which it has developed
- The theory of public relations and the planning process in particular
- The various elements of a PR campaign, and be able to use award winning examples
- What is involved in media relations and event management; and
- How PR functions within organisations and consultancies.
Candidates must be a minimum of 17 years of age. The European Institute of Communications is delighted to accept mature candidates and those wishing to enhance their career prospects.
Upon successful completion of the course participants will be conferred by the European Institute of Communications with their Certificate in PR in recognition of their professionally achieved status. Each candidate accepted for the course automatically becomes a student member of the European Institute of Communications. Furthermore, each successful candidate will also be conferred awarded professional membership status, and be eligible to use the letters 'MEIC' after their name.
European Institute of Communication
The European Institute's principal, Eugene Grey DipPR FPRII FEIC FIIC MCERP MCIPR MIITD MIDI, is a Fellow of the Public Relations Institute of Ireland, a member of the European Confederation of Public Relations Practitioners, the Chartered Institute of Public Relations (UK),...
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