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Public Relations Diploma

European Institute of Communication

Program description

Public Relations Diploma

It’s important to understand the tools of communication used in the practice of Public Relations. From a practical perspective, learn how to film and produce video clips for TV, DVD, Flash and other forms of multimedia in addition to interview, record and edit soundbytes for radio. Shoot pictures on digital camera for print media, internet and brochures whilst exploring the new world of Social Media and communicating over the Web.


Upon successful completion of the course participants will be conferred by the Public Relations Institute of Ireland (PRII) with their internationally recognised Diploma in Public Relations and be entitled to use the acknowledgement 'DipPR' in recognition of their professionally achieved status. In addition, you will be entitled to apply for professional membership of the Public Relations Institute of Ireland. The knowledge gained from the diverse range of specialist content includes:

public affairs / financial PR / issues management / internal communications / sponsorship
media relations / press release / media statements / speech writing / interview briefs
PR photography / press launches / conferences / PR consultancies / PRO / PR Campaigns
advertising / marketing / integrated marketing communication

Who Should Attend and Course Choices

Candidates suited to this course will have an interest in public relations and communications. They will want to work in an environment that requires public relations skills or will wish to enhance their existing academic qualifications that is officially recognised within Irish, European and international business.

Applicants are welcome to apply to attend the course programme as follows:

- Post Graduate Level - candidates must have, as a minimum, a primary degree.
- Diploma Level - candidates must have passed their leaving certificate and be a minimum of 18 years of age.
- Mature Student Level - candidates must be 23 years of age and have previous employment experience.

About school

European Institute of Communication

European Institute of Communication

The European Institute's principal, Eugene Grey DipPR FPRII FEIC FIIC MCERP MCIPR MIITD MIDI, is a  Fellow of the Public Relations Institute of Ireland, a member of the European Confederation of Public Relations Practitioners, the Chartered Institute of Public Relations (UK),...

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Contact info

European Institute of Communication

4 / 6 Pembroke Road
4 Dublin

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