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BA in Design Management

Paris College of Art
4 years
Full time
Bachelor's degree

Program description

Design management BA in Paris

Design Management BA - PCAThe BA in Design Management at Paris College of Art is designed to teach students to rediscover the world by teaching them to look at things differently in order to develop innovative solutions to everyday problems.

The design management bachelor program will provide students with a thorough understanding of the complexity involved in the management of design, its practice and the social role it plays in everyday life.

At the Paris College of Art, students are trained to work as Design Managers in a wide variety of fields, depending on their ultimate career interests, with an understanding of design as a strategic, competitive asset alongside traditional business knowledge and skills.

At the completion of this bachelor of art in design management, graduates will have acquired design and management skills that enable them to identify and manage design that is functional, ergonomic, aesthetic, sustainable, critical and innovative in a variety of creative fields.

The multidisciplinary nature of the Design Management curriculum, with studio courses complementing and enlarging the knowledge and skills’ base proper to a traditional business education, provides students with a comprehensive overview of business practices while simultaneously providing a specialization in the creative industries. Students learn to recognize and assess the value of art & design in business contexts both directly through studio courses and indirectly via design management projects.

Throughout the program students learn to identify, assess and develop pertinent design concepts while simultaneously acquiring essential skills in marketing, project management, leadership and team building, strategy, international business and ethics – to name just a few of the core management courses they will be required to attend.

Admission requirements

Each applicant is reviewed individually with regard to his or her own experience, achievement and potential for artistic growth. The Admissions Committee’s decision on applications is based upon evaluation of the PCA Portfolio or Design Analysis Essay, the Personal Statement, school transcripts and test scores, and a phone or in-person interview. PCA seeks creative, academically responsible, and highly motivated applicants. Students must have have completed high school to be admitted in the program.

English proficiency

All of PCA’s programs are taught in English and students must have a high level of English proficiency to be successful. As part of the Admissions process, non-native English speakers are required to submit TOEFL or IELTS test results, so that we may evaluate their level of English proficiency. All students for whom English is not their native language and who score below PCA’s published minimum English language proficiency test scores should consider applying for the Pathway to the Degree Program.

Tuition fees

13350 euros per semester


Bachelor of Arts

About school

Paris College of Art

American accredited art and design education in Paris

Paris College of Art (PCA), an art school with over 30 years of experience, promotes the artistic and intellectual growth of promising students into exceptional artists, art historians, photographers, designers, and design managers. Grounded in the Parisian landscape, informed by...

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Contact info

Paris College of Art

15 rue Fénelon
75010 Paris

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