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Bachelor in Marketing (Short degree programme)

Saxion University of Applied Sciences
Length: 2 years
Study pace: Full time
Education level: Bachelor's degree
Scholarships available: Yes
Location: Deventer
Language: English
Start date: September, February

Program description

Earn a Bachelor in Marketing

Bachelor in MarketingThe Bachelor or Marketing (Short degree programme) provides participants with the latest insights and knowledge in business strategies, international strategies, advanced marketing communication techniques and communication skills.

Building on the previous three-year education of the student, the Bachelor in Marketing (Final Year) offers the following four themes:

  • An up-date on Marketing Basics
  • The latest trends in Contemporary Marketing
  • International Marketing
  • Strategic Marketing & Control

Through the duration of the Bachelor in Marketing there is a lot of attention given to the student’s personal development. Multinational teambuilding and acquiring a variety of communication skills in training sessions, such as negotiating, intercultural communication, presentations, etc. are part of the programme, which is held in an international setting.

There are instances when students are allowed to study in conjunction with their present studies at their home university, which earns them a double degree in one year, (two degrees).

Upon completion of the Bachelor in Marketing graduates will be looking at a range of options including starting positions such as, assistant product manager, communication or advertising assistant, marketing adviser, market researcher. They can also look at postitions in the field of international business, for example as a sales representative, account manager, area manager as well as positions in the field of exporting.

Graduates may also  decide to continue their education at Saxion, or another University in Europe, aiming for a Masters Degree. The Bachelor of Marketing is an excellent step stone for further education.

Admission requirements

The admission requirements for the Bachelor in Marketing are:

  • The applicant must demonstrate that they have the ability, motivation and determination to successfully complete the course
  • The applicant must be admissible to Higher Education through a diploma of secondary education/high school diploma with good results such as for Dutch students VWO, HAVO or MBO and for foreign students diplomas which are equivalent to e.g. the German Abitur (algemeine Hochschulreife), the British GCE A-levels or (I) GCSE grades A, B or C, the French Baccalaureat or the American High School (top stream or plus 1 year's college)
  •  The applicant must have sufficient English language skills, if the applicant do not have the Dutch nationality, an IELTS test-score of 6.0 or a TOEFL test-score of 550 is required
  • The applicant must have a three-year business, economic, marketing and/or management education
  • The applicant must have practical workplacement or graduation assignment or some relevant working experience

Marketing Course content

The Short Degree-programme Marketing is a flexible course consisting of four different semesters. Depending on the previous education, the academy offers a two semester, three semester or four semester programme.

Students may enroll at two moments: either in September or in February.

In general, students now studying at a bachelor degree level of education (university), may be admitted for the one-year course. Depending on the subjects the student has followed, the academy offers two study routes

  • Route 1
    • Semester Business Plan
    • Semester Final Thesis Graduation Assignment
  • Route 2
    • Semester Marketing Communication
    • Semester Final Thesis Graduation Assignment

Additional semesters are offered to students who do not fully meet the entry requirements for a one year course.

Students who have achieved a three year diploma like H.N.D. or Dazhuan enroll for the two year, four semester course.

  • Route 3
    • Semester Marketing Communication
    • Semester Business Plan
    • Semester Final Thesis Graduation Assignment
  • Route 4
    • Semester Marketing Communication
    • Semester International Sales & Account Plan
    • Semester Business Plan
    • Semester Final Thesis Graduation Assignment

Upon completion of the course, students are awarded the internationally acknowledged degree Bachelor of Business Administration (Marketing) or to achieve a Double Degree in co-operation with their present university.

Content of the semesters

Final Thesis Graduation Assignment

  • Students set up a research project in the field of Marketing for a company or organization in The Netherlands or in another country in somewhere in the world.
  • The assignment is in the company itself, so students gain valuable working experience and are able to develop their personal and professional skills.

Business Plan

  • Group Project Business Plan
  • Strategic management and strategic international marketing
  • International Human resource Management
  • International law
  • Management control
  • Sustainable business & ethics
  • Personal development and various optional training courses

Marketing Communication

  • Group Project Marketing Communication
  • Marketing communication and internet marketing
  • Retail marketing and services marketing
  • Experience marketing
  • Methodology & market research
  • Budgeting
  • Business English
  • Personal development skills and various optional training courses (including Dutch)

International Sales & Account Plan

  • Group Project B2B Exhibition
  • Sales: sales & account management, sales conversations
  • Business to business marketing
  • Customer relationship marketing
  • Internationalization: international marketing, intercultural management, law, economics
  • Business English
  • Change management and event marketing


  • Students will enjoy the “getting acquainted” camp, an external training session and excursions to international companies or institutions.

Marketing Career prospects

After graduation, students might return to their home country and commence their career. Often they are involved in family enterprises or in international operating companies.

Starting positions may be in the field of marketing like (assistant) product manager, communication or advertising assistant, marketing adviser, market researcher or in the field of (international) business like sales representative, account manager, area manager and in the field of exporting.

The marketeer will to be able to use knowledge, intuition, skills and experience to hold positions of responsibility at middle and higher commercial management levels.

We also experienced, that many students decide to continue their education at Saxion Universities or another University in Europe aiming for a Masters Degree. Our final year is an excellent step stone for further education here or elsewhere.

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About school

Saxion University of Applied Sciences

Saxion University of Applied Sciences welcomes international students to the Netherlands

Saxion University of Applied Sciences is located in the east of the Netherlands on three campuses, in the characteristic cities of Deventer, Enschede and Apeldoorn. The university has a student population of over 24,000, of which 3,500 are international students...

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Contact info

Saxion University of Applied Sciences

Handelskade 75
7417 DH Deventer
The Netherlands

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