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Bachelor of Tourism Management Degree
The BTM is a 4 year degree that provides a solid foundation for the management of tourism businesses. Students have a choice of 3 majors: Adventure Studies, Entrepreneurship, and Management. These majors and corresponding minors are described in more detail under Majors and Minors.
Please note: that the three major streams have different lower and upper level requirements. State your Major as soon as possible to ensure that you are taking the lower level courses that best prepare you for one of the following three majors: Management, Adventure Studies or Entrepreneurship.
All our courses provide a blend of theory and practice. Assignments introduce students to current management issues with local, regional, national and international tourism businesses and organizations. These assignments are designed to give students the skill and confidence to develop their own tourism businesses and fill the growing need for managers in the tourism industry.
There are increasing numbers of international students in the program, and a growing number of international opportunities for meeting degree requirements. The program works closely with the TRU Study Abroad Office and is actively engaged in developing partnerships with universities worldwide.
The program caters to students entering first year, and to students transferring from other programs across Canada. It is common for students to enter the BTM in year 3 after completing a 2-year tourism or business-related diploma.
Adventure Management Diploma
The Adventure Management Diploma provides students with a broad background in the management of adventure activities and the opportunity to develop their personal adventure sport skills.
Students will gain a good understanding of the adventure industry and how it is managed as well as a solid foundation and proficiency in adventure activities.
Resort and Hotel Management
This two-year diploma program is designed to provide the theory and practical skills essential to begin a career in Resort and Hotel Management.
Courses in this diploma provide instruction in Hotel Operations, Food and Beverage Management and hospitality administration. By use of lecture, fieldwork, case studies and practical applications, students will gain insight into management and operations in this dynamic field. In addition to hospitality related courses, students will gain experience in computer applications, accounting, finance, cost control, marketing and business communications. Graduates will have a well-rounded exposure to the industry that will increase their employability.
Tourism Programs at TRU have the strong support and commitment of the hospitality industry. Courses have been developed with consultation and continued input from professionals working in resorts and hotels. Graduates have found employment in a variety of resorts and hotels throughout the world. Employment opportunities for students are often activated by work experience opportunities that have been built into our diploma program.
Careers in this field can be demanding, challenging and rewarding. Students with high standards, a commitment to success and a strong guest service focus will find infinite possibilities for careers in this industry.
Events and Conventions Management
Some industry experts consider the special event and group business to be the fastest growing segment of the Canadian tourism industry. This program is designed to provide a practical overview of the function, skills and knowledge required to successfully plan, organize, manage, promote, and evaluate a festival, convention, trade show, or special event. Event planning is a very detail-oriented business. As a result, this program will appeal to individuals who have a high regard for details and the creative ability to manage special events and conventions from inception to fruition.
Special events and conventions are being recognized as great generators of money into a community. Because of this, there is a tremendous increase in the number of convention facilities being built in Canada and abroad. Employment opportunities exist in corporations, associations, hotels and resorts, convention centres, municipal convention and visitors' bureaus, and destination management companies. As well, there are plenty of opportunities for graduates with an entrepreneurial spirit to start their own business.
Tourism programs at TRU have the strong support and commitment of industry. Graduates have found employment locally, provincially, nationally, and internationally. Often, employment opportunities for our students have been activated by work experience opportunities that have been built into the programs.
Thompson Rivers University (TRU), is a public, degree-granting institution with both university and college programs. More than 100 Master and Bachelor degrees, diplomas and certificates are available, along with English language programs. Nowhere in Canada has the evolution of post-secondary...