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Masters in Innovation and Tourism Marketing

UCAM / Universidad Catolica De Murcia
Length: 1 year
Study pace: Full time
Education level: Master's degree
Scholarships available: Yes
Location: Murcia, Online / distance program
Language: English
Start date: Request information for start dates
Price: 3,900 EUR

Program description

Program description

Masters in Innovation and Tourism Marketing

Spain is the world's leading destination for holiday tourism, and the second most visited country in the world with the most World Heritage cities, the third in terms of natural areas declared Biosphere Reserves, or the country with the most Blue Flag beaches in the entire Northern Hemisphere.

The Master's in Innovation and Tourism Marketing offered by UCAM, an Affiliated Member of the World Tourism Organization (UNWTO), is an essential step in the honing of professional skills and a giant leap in the modernization of tourism management, thereby improving the competitiveness of tourism companies and popular tourist destinations.

The Master’s in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism organizations.

At the end of the program graduates are qualified to:

  • Successfully develop their own business in the tourism sector.
  • Start / resume their career in the private sector holding positions of responsibility in departments of general management, innovation, human resources, marketing or communication.
  • Work as project or product managers, online managers in eCommerce, social media, revenue management etc. or as manager of innovation and tourism technology.
  • Develop their career in the public sector e.g. in the planning and management of smart destinations.
  • Advise public and private companies in the innovation, marketing and implementation of new technologies in the development of tourism projects.
  • Begin their professional career in the area of teaching and research.

Admission requirements

  • Photocopy attested of passport

  • Photocopy attested of Degree Diploma, legalised if non EU

  • Photocopy attested of Full Transcript,  legalised if non EU

  • Photocopy attested of English / Spanish sworn translations if required

  • Passport photo

  • B2 level of English

Request info

Want to know more about this program, Masters in Innovation and Tourism Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.


Watch as these international students describe their experience at the university and with life in Spain at The Universidad Católica San Antonio de Murcia.

About school

UCAM / Universidad Catolica De Murcia

Study in the heart of Murcia at UCAM

UCAM Universidad Católica San Antonio de Murcia is a private university founded in 1996 with a clear mission: to provide students with the knowledge and skills to serve society and to contribute to the further expansion of human knowledge through...

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Contact info

UCAM / Universidad Catolica De Murcia

Avenida Jerónimos, 135
30107 Guadalupe

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Request information

Want to know more about Masters in Innovation and Tourism Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


Be the first to write a review!

UCAM - Windy Puspito

"I am currently one of the students of the MBA Program in Murcia. Here, I would like to share my experience at UCAM."

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UCAM - Danilo Costante

"I came here to work in the sector of International Marketing, but when I had the opportunity to combine my job with the university's MBA program, I jumped at the chance."

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UCAM - Aasim Sheraz

"I think that studying in a country like Spain is a great learning experience for foreign students like me, one that we just could not attain in our individual home countries."

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UCAM - Konstadinos Jani

"I am a very ambitious individual with the motivation to achieve my goals. It is my firm belief that we can achieve anything we set our minds to and thus, I have always set myself high targets in life and made efforts to achieve them."

Read more
UCAM - Ouedraogo Laurent

"I had a dream which everybody said was impossible but I have been able to make it possible. It has been like in a fairy tale, a sweet one when the will and desire to build a cross culture meeting is stronger than ever."

Read more

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