MBA in Tourism
Tourism is one of the world’s leading industries, representing 7% of total world exports and 30% of services exports (UNWTO). At the same time, travel and tourism directly generates 108 million jobs and additionally supports a total of 284 million jobs worldwide (1 in every 11 of all jobs is tourism related). In GDP growth terms, the tourism sector outperforms most of the traditional industries, such as manufacturing and retail (WTTC). Having in mind its significant contribution to the world’s economy, considerable social impacts and vast employment opportunities that tourism provides, it comes as no surprise that careers in tourism are becoming more attractive, especially in tourism-centric countries, such as Croatia. Career opportunities in tourism are extremely diverse, and can range from careers related to the hospitality industry (hotel marketing and management), destination marketing (research, branding, advertising, public relations), destination management (tourism master planning, strategic planning, tourism destination development), event management, consulting, international organizations etc. Additionally, it is very common that tourism professionals pursue a career in the public sector, as employees of local or regional governments, especially in tourism developed areas. The main goal of this MBA program is to prepare students for different management positions within the tourism sector. Some of the courses included in this MBA program are Tourism Concepts and Issues, Market Research in Tourism, Destination Management and Marketing, ICT in Hospitality and Tourism, and many others.
The Zagreb School of Economics and Management is Croatia’s best business school according to Eduniversal’s global ranking for ten consecutive years. At the Eduniversal World Convention 2017, ZSEM was ranked the third best business school in Eastern Europe. In 2013,...
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