You probably use a mix of digital marketing methods which seem to be effective in your international student recruitment. But which channel offers you the greatest results? In December 2016, we asked this question to international higher education marketing and recruitment professionals. The majority of them ranked education portals as the most valuable marketing investment.
For most institutions for higher education, the use of online marketing channels to recruit domestic and international students is a no-brainer. But how do we measure the success of a key factor of educational marketing: portals?