Prospective students want to convert differently depending on where they're from. So how can international recruitment teams in higher education institutions utilize this in order to increase conversions?
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Over the past years, the study abroad decision process has grown more complex and moved online. This trend has been confirmed by Google Education which reported that 9 in 10 enrolled students research higher education institutions online. Understanding the international student online journey becomes more than ever crucial for any marketer. Read our tips for higher education marketers to capture students along this journey.