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Tags: Higher Education Marketing

International Student Recruitment: Conversion Trends vs. Region 2018

Last updated: 8/31/2018

Prospective students want to convert differently depending on where they're from. So how can international recruitment teams in higher education institutions utilize this in order to increase conversions? 

International Higher Education Report: Student Trends 2018

Last updated: 9/6/2018

If you work in international student recruitment, don't miss your free copy of our International Higher Education Report: Student Trends 2018! Get insight into emerging trends in your target markets through a robust student survey completed by over 20,000 prospective and current students representing 178 nationalities.

The International Student Journey

Last updated: 6/18/2018

Over the past years, the study abroad decision process has grown more complex and moved online. This trend has been confirmed by Google Education which reported that 9 in 10 enrolled students research higher education institutions online. Understanding the international student online journey becomes more than ever crucial for any marketer. Read our tips for higher education marketers to capture students along this journey.

Subject Line Tips for Your Next Email Campaign

Last updated: 6/18/2018

Looking to increase the open rate of your student recruitment email campaigns? Read our top-performing approaches to subject lines for international student recruitment email marketing campaigns.

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