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The International Student Journey

Published: 5/5/2017

Over the past years, the study abroad decision process has grown more complex and moved online. This trend has been confirmed by Google Education which reported that 9 in 10 enrolled students research higher education institutions online. Understanding the international student online journey becomes more than ever crucial for any marketer. Read our tips for higher education marketers to capture students along this journey.

Subject Line Tips for Your Next Email Campaign

Published: 4/5/2017

Looking to increase the open rate of your student recruitment email campaigns? Read our top-performing approaches to subject lines for international student recruitment email marketing campaigns.

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